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customer lifetime value (CLV) calculator
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Calculate Customer Lifetime Value with our Shopify CLV Calculator

Customer lifetime value is a metric that estimates the total monetary value that an average customer will contribute to a company over the customer’s expected lifetime. CLV is conceptualized as the sum of all the transactions, including purchases, returns, shipping costs, etc. for an individual.

This customer lifetime value calculator was created for ecommerce brands. Enter your info to get started and see an accurate calculation of your customer’s lifetime value based on our formula.

Learn more about returns management and how returns optimization can increase your CLV.

Access our free Shopify CLV Calculator

free Shopify CLV calculator